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回忆杀

/huí yì shā/

释义 DEFINITION

「回忆杀」是中文互联网的情怀核武器,专指通过老照片、经典影视重现、童年零食等元素,对80/90后实施精准心理爆破的行为。主要分为三种杀伤模式:

  • 🎮 游戏版:当有人晒出小霸王游戏卡带,评论区必然哀嚎『我的青春被杀了』
  • 📺 影视版:《还珠格格》bgm响起时,全网自动切换紫薇式哭腔
  • 🍭 零食版:西瓜泡泡糖图片能让硬汉秒变嘤嘤怪,附带『我妈当年总说这有毒』的经典吐槽

现在各大综艺最爱用这招,只要放出明星20年前非主流造型,保证热搜预定。

词源故事 ETYMOLOGY

这个充满中二气息的词汇,其实是个进口改装货。『杀』字源自日本动漫台词,比如《银魂》里总说的『这份回忆杀了我』。2015年左右,中国综艺开始大规模考古明星黑历史,某期节目里李冰冰看到自己90年代影楼风写真时大喊『这简直是回忆杀』,从此病毒式传播。

真正让这个词封神的是2018年QQ空间怀旧潮。当第一批90后发现自己的火星文说说变成『上古文物』,朋友圈集体上演大型破防现场:『求求你别杀了,孩子都被杀哭了』『建议改名叫回忆屠城』。商家迅速跟上,卫龙辣条复刻1998包装,美其名曰『回忆杀限定版』,价格翻三倍照样卖爆。

如今这词已进化出多种形态:温柔刀版(晒妈妈年轻照片配文『岁月你别杀她』)、商业鬼才(奶茶店推出『回忆杀套餐』——AD钙奶+干脆面碎)。就连00后也开始用,不过他们杀的是『2016年的王者英雄皮肤』,让老叔叔们感慨『这届年轻人的回忆保质期真短』。

例句1:『节目组又放周杰伦第一张专辑,这是要杀我几次?』

例句2:『淘宝给我推了铁皮青蛙,很好,回忆杀虽迟但到』

synonym: nostalgia bomb

DEFINITION

The term nostalgia bomb describes China's internet culture phenomenon where millennials get emotionally ambushed by retro elements. It works like:

  • 🎮 Gamer Edition: A photo of Nintendo knockoff consoles triggers mass PTSD with comments like 『You just murdered my childhood』
  • 📺 TV Drama Edition: Hearing My Fair Princess theme song makes netizens simultaneously recite every cheesy line
  • 🍬 Snack Attack: Images of White Rabbit candy unleash tearful confessions about 『My mom swore this would rot my teeth』

Reality shows routinely weaponize this by exposing celebrities' 2003-era neon hairstyles, guaranteeing viral moments.

ETYMOLOGY

This cultural grenade actually started as imported meme ammo. The character『杀』(kill) came from Japanese anime lines like Gintama's『These memories are killing me」. The term went nuclear in 2015 when Chinese variety shows began excavating celebrities' embarrassing pasts. After actress Li Bingbing screamed『This is a total nostalgia kill!」upon seeing her 90s glamour shots, the phrase spread like wildfire.

The true meme renaissance arrived with 2018's QQ Space throwback trend. When millennials discovered their 2006-era cyberspace cringe (think neon fonts and broken English) resurfaced, WeChat feeds drowned in dramatic outcries:『Stop the massacre!」『Let's rename this Nostalgia Genocide!」Businesses capitalized hard - spicy strips rebranded 1998 packaging as「Limited Nostalgia Bomb Edition」, tripling prices to sold-out status.

Modern variations include:
Gentle Stab Edition: Posting mom's youth photos with「Time, don't kill her beauty」
Capitalist Twist: Milk tea shops selling「Nostalgia Combo」- AD Calcium Milk with instant noodle crumbs

Even Gen-Z adopted it, though their「bombs」are 2016 League of Legends skins, making elders sigh「Kids these days have expired nostalgia.」

Example 1:『The show's replaying Jay Chou's first album again? How many times must I die?」

Example 2:『Taobao recommended tin frogs. Classic delayed nostalgia strike.」

SAME PRONUNCIATION