字面解释：原指胶卷曝光后失效，现延伸为两种含义：
网络主流用法：92%的社交媒体使用场景指第二种含义，特指精心包装的人设/事物经不起现实检验的现象。
1990年代，这个词还停留在摄影爱好者的专业术语层面。转折点出现在2003年的天涯论坛，用户"暗夜骑士"发帖《我的网恋见光死实录》，详细记述了与"北大才女"网友见面发现对方是初中辍业打工妹的经历，获得37万点击量。
2016年直播行业爆发后，该词完成语义升级。当主播"甜心小草莓"被粉丝偶遇发现体重超标20公斤后，#直播见光死#话题在微博阅读量突破4.7亿。心理学教授李宏斌指出，这个词的流行折射出Z世代「虚拟人格分裂症」——97%的00后在社交媒体拥有与现实不同的形象设定。
经典案例：2021年抖音网红"古风美男楚云深"参加线下活动，真容与视频差距过大导致当天掉粉83万，被媒体称为「年度最强见光死事件」。
例句：
「这波新品营销别搞悬念了，上次饥饿营销直接见光死，首日销量才37台」
「建议网恋三个月内必须视频，避免见面即见光死」
Literal meaning: Originally refers to photographic film becoming useless when exposed to light. Modern interpretations:
Cultural context: The term perfectly captures China's internet culture where carefully curated online personas often collide with harsh reality. Think of it as the digital version of "the emperor has no clothes".
In the 1990s, this term remained photography jargon. The turning point came in 2003 on Tianya Forum, where user "Dark Knight" chronicled meeting his online lover who claimed to be a Peking University graduate but turned out to be a middle-school dropout, garnering 370k views.
The term evolved during China's 2016 livestream boom. When anchor "Sweet Strawberry" was spotted offline 44lbs heavier than her camera appearance, #ExposureKills trended on Weibo with 470M views. Psychologist Prof. Li Hongbin notes this reflects Gen-Z's "virtual persona split" - 97% of post-00s maintain different online/offline identities.
Case Study: Douyin influencer "Chu Yunshen" lost 830k followers in one day after fans saw his unedited appearance at a 2021 event, dubbed "The Ultimate Exposure Fail".
Usage Examples:
"Drop the mystery marketing, last product launch died exposure-style with 37 day-one sales."
"Always video-call within 3 months of online dating to avoid real-world exposure disasters."
Pop Chinese Dict. is a dynamic online dictionary dedicated to decoding China's trending slang, internet buzzwords, and newly coined phrases. Explore authentic translations, cultural context, and usage examples of the hottest Mandarin expressions in pop culture, social media, and youth discourse.