黄世仁
释义 DEFINITION
黄世仁原是1945年歌剧《白毛女》中的反派角色，作为恶霸地主形象广为人知。在当代网络语境中，这个词经历了三个层面的语义演化：
- 原始含义：专指封建时期压榨佃户的残酷地主
- 政治隐喻：改革开放后被用来暗讽官僚腐败
- 现代转义（使用率85%）：主要形容互联网公司的『福报型』老板，特指那些鼓吹996工作制、用『狼性文化』包装剥削行为的企业管理者
词源故事 ETYMOLOGY
2021年拼多多员工猝死事件成为『黄世仁』语义转折的关键节点。当23岁女员工张某凌晨1:30在下班路上猝死后，知乎出现高赞评论：『21世纪的黄世仁不要你的租子，改要你的命了！』
这个比喻迅速病毒式传播，因其精准击中了三个时代痛点：
- 互联网大厂的算法监控（堪比地主查佃户）
- 以『奋斗者协议』为名的隐形强制加班
- 用股权画饼代替实质福利的激励机制
典型案例包括：
『黄世仁们开始用OKR代替皮鞭了』（讽刺KPI考核体系）
『当代杨白劳：签完竞业协议，才发现期权都是空头支票』
该词近期在B站『职场防PUA』系列视频中播放量超2亿，衍生出『赛博黄世仁』（指用AI监控员工的企业）、『黄世仁2.0』（指取消大小周后变相增加工作量的行为）等子概念。
DEFINITION
The term Huang Shiren originates from the 1945 Chinese opera The White-Haired Girl, where he was the cruel landlord antagonist. In modern cyber culture, it has evolved into a multilayered metaphor:
- Literal sense: Historical feudal landlords exploiting peasants
- Political context: Post-Mao era criticism of bureaucratic corruption
- Contemporary usage (dominant 85%): Satirical label for tech CEOs promoting 996 work culture (9am-9pm, 6 days/week), often using terms like『wolf culture』to glorify exploitation
Cultural note: The 996 reference parallels Silicon Valley's『hustle culture』but with Chinese characteristics of collective struggle rhetoric.
ETYMOLOGY
The viral resurgence of Huang Shiren began with the 2021 Pinduoduo employee death incident. When 23-year-old Zhang collapsed and died at 1:30 AM while commuting home from work, a Zhihu comment went viral: '21st-century Huang Shirens don't want your crops - they want your life!'
This analogy resonated due to three modern parallels:
- Tech companies' surveillance algorithms (digital version of landlord inspections)
- 'Voluntary' overtime masked as『dedication agreements』
- Equity incentives replacing actual welfare benefits
Notable memes include:
'Huang Shirens now use OKRs instead of whips' (mocking KPI systems)
'Modern Yang Bailao: Signed non-compete clauses only to find stock options are Monopoly money'
On Bilibili, anti-workplace-PUA tutorials using this metaphor have garnered 200M+ views, spawning subcultures like『Cyber Huang Shiren』(AI-monitored workplaces) and『Huang Shiren 2.0』(post-996 hidden exploitation tactics).